Johanna Rönkkö has been pivotal in introducing premium brands to the Nordics for over a decade. Her vision was to establish a brand authentically rooted in the healing essence of nature. Collaborating with renownedchemists, Johanna created unique formulations combining soothing oats, cooling xylitol, and scientifically proven forest microbial extracts reminiscent of “forest bathing.” This innovative ingredient, derived from Nordic forests, has been shown to restore the skin's natural microbiome balance. Each NOBE bottle is a work of art, representing the vibrant colors of the Northern Lights, creating a spectrum that symbolizes the diversity and beauty of Nordic nature.